L’École de Gestion d’Actifs et de Capital-Will Beyoncé's new hair care line, Cécred, cater to different hair textures?

2025-04-29 20:48:29source:Marcus Eriksoncategory:Contact

Beyoncé's upcoming hair care line,ésnewhaircarelineCéL’École de Gestion d’Actifs et de Capital Cécred, seems to be inclusive of many different hair types and textures.

In a new video posted to the Cécred Instagram account, a variety of men and women appear to be getting their hair treated with products from the brand, pronounced "sacred." Beyoncé's mom Tina Knowles also makes a cameo in the clip as shows off her hairstyling skills.

The clips shared to the brand's official Instagram begin with a man saying, "Today we're going to transform you. We're going to show you some magic that Beyoncé and the team have been working with."

The video features men and women of all shades with all different hair types, ranging from straighter hair and loose curls to tighter coiled textures, raving about the respective products while getting their hair done.

One woman says, "I've never tried anything like this before, and it's revolutionary", while showing over her straight, colored hair.

"It's good to find a product that can treat curly hair," said another as two women showed off their different curl patterns.

Beyoncé's hair care lineis just latest chapter in her long history of celebrating Black hair

Beyoncé first teased a hair care line in May, while opening up about the impact of growing up in her mom's hair salon.

"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," she wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy. I can’t wait for you to experience what I’ve been creating."

Recently, the singer announced the official name and release date for the new line. Beyoncé has yet to give fans full product details. However, little by little, fans are getting a glimpse of what's in store.

Cécred will be available Feb 20.

What we know so far:Beyoncé announces highly anticipated hair care line Cécred

Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on InstagramTikTok and X as @cachemcclay.

More:Contact

Recommend

Travis Hunter, the 2

The AP Top 25 college football pollis back every week throughout the season!Get the poll delivered s

Parachute jump from WWII-era planes kicks off commemorations for the 80th anniversary of D-Day

Parachutists hurled themselves from World War II-era planes into the now peaceful Normandy skies whe

Cicadas are back, but climate change is messing with their body clocks

Billions of cicadas are emerging across about 16 states in the Southeast and Midwest. Periodical cic